I can't believe I'm actually saying this
I've written a book
A full blown book
Now I need your help
Support ranges from £0 to whatever you choose, with two options for a signed first print copy
Ok, Craig… but what’s the book actually about?
And as you know me you'll know two things
I'm not great at asking for help
And I can't believe I've sat still long enough to write a book
That's the cover.
That's the title.
It's bold. It's honest. It's me
I want to get the first 100 printed and into you, my friends hands before Christmas
before it becomes a million seller
The first 100 will be signed, numbered and have a wee Craig message inside
whether that puts the value up or down is open to debate
To do this I need some support to get the book professionally laid out (not on word document, like it is now)
and printed
I'd love you to be one of those 100
If you're not fussed about the book, but would like to help me, make this real
You can do that too
Buy none, one or a hundred
Click the button below and I'll get your details
Thank you for any help
It truly means a lot
Probably more than you'll realise
This is the book for anyone who’s started 47 times and still thinks maybe they’re just not cut out for it.
The ones who’ve bought the plans, joined the challenges, hit the targets, then drifted.
Not because they’re lazy, but because nobody teaches what happens after the plan.
F*ck The Perfect Plan isn’t about smashing goals or pretending everything’s sorted.
It’s about building real change that actually fits your real life.
No hype. No fake before-and-afters. No Instagram warrior quotes.
Just honesty, tools, stories, and the truth most people avoid.
Structure:
Chapters that follow the emotional rhythm of real change.
High start, messy middle, identity shift.
Every chapter ends with a simple action step you can actually do now.
Tone:
Scottish. Grounded. Sweary in the right places.
More working-class grit and ugly honesty than TED Talk sparkle.
Think Mark Manson meets James Clear meets a rainy Tuesday in Glasgow.
If you liked:
— The Subtle Art of Not Giving a Fck (Mark Manson)
— Unfck Yourself (Gary Bishop)
— Atomic Habits (James Clear)
— Can’t Hurt Me (David Goggins… minus Hell Week)
You’ll love this.
What makes it different:
Identity first, not plan first.
Written for real people with real lives, not professional self-improvers.
Speaks to the messy middle, not just start and finish lines.
Brutally honest but quietly encouraging.
Core themes:
Consistency beats perfection.
Identity over intensity.
You’re not starting again, you’re resuming with experience.
Real change happens when nobody’s watching.
Final line:
This isn’t a success story.
It’s a survival story that became a blueprint.
And it might just become yours too.
As I said before, I’m sh*t at asking for help. But this is a special ask.
Thank you for any support.
It truly means a lot.
Probably more than you’ll realise.